I agree. But to have an even small glimmer of hope of changing people's behavior, you need to sell the idea to them like successful companies do. Tell them how

I agree. But to have an even small glimmer of hope of changing people's behavior, you need to sell the idea to them like successful companies do. Tell them how THEY're going to benefit. As we have seen in this pandemic, even selling it like that isn't a recipe for success.