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This is also true of mobile games. In-app advertising is so lucrative for popular games that it has mostly replaced microtransactions, and yet every ad is for s
by ludocode 6y ago
This is also true of mobile games. In-app advertising is so lucrative for popular games that it has mostly replaced microtransactions, and yet every ad is for some other mobile game. It makes the whole thing feel like some kind of pyramid scheme.
- disgruntledphd2 6y agoLike, you must know this isn't true, right? I have worked in this industry on and off for almost a decade now, and in general, advertising is only used for users who will never pay. I mean, it makes sense right? You can get $5 for one IAP, and if you are incredibly lucky $5 CPM which is 1000 impressions. In-app advertising is a tiny, tiny percentage of revenue for most mobile gaming companies. That being said, everyone spends on it because the best way to find people who'll play mobile games is to target people who play mobile games.
- jiofih 6y ago> at least 70% of the revenue in hyper-casual games is driven by ads
- disgruntledphd2 6y agoThat is an entirely different claim.