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I've noticed while listening to podcasts that the most frequent ads I hear on ad supported podcasts are for other podcasts. It always makes me stop and think th

I've noticed while listening to podcasts that the most frequent ads I hear on ad supported podcasts are for other podcasts. It always makes me stop and think that the podcaster is paid by podcasters who want to attract my attention so other podcasters will pay them in the hopes of attracting an audience for their podcasts.

ludocode 6y ago
This is also true of mobile games. In-app advertising is so lucrative for popular games that it has mostly replaced microtransactions, and yet every ad is for some other mobile game. It makes the whole thing feel like some kind of pyramid scheme.
- disgruntledphd2 6y ago
  Like, you must know this isn't true, right? I have worked in this industry on and off for almost a decade now, and in general, advertising is only used for users who will never pay. I mean, it makes sense right? You can get $5 for one IAP, and if you are incredibly lucky $5 CPM which is 1000 impressions. In-app advertising is a tiny, tiny percentage of revenue for most mobile gaming companies. That being said, everyone spends on it because the best way to find people who'll play mobile games is to target people who play mobile games.
  - jiofih 6y ago
    > at least 70% of the revenue in hyper-casual games is driven by ads
    - disgruntledphd2 6y ago
      That is an entirely different claim.
shajznnckfke 6y ago
Maybe what you’re encountering is cross-promotion on a network of podcasts? They want to sell ad spots, but they also want you to spend more time listening to their podcasts so they can sell more ad spots. Cross-promotion also exists in just about every other media format (books, TV, movies...).