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The problem is FB microtargeting. Maybe microtargeting should be banned?
by tehjoker 6y ago
The problem is FB microtargeting. Maybe microtargeting should be banned?
- disgruntledphd2 6y agoJust as an FYI, micro-targeting is very difficult to make work (i.e. measure) on Facebook, or indeed any digital ads platform. FB/Google/Twitter etc work by measuring some kind of conversion (pixel hit, app install etc). Micro-targeting in terms of voting doesn't have this signal, and as such any of these ads will be difficult to make work on FB. You can optimise for engagement, but I suspect an ad targeting black voters saying about the 94 crime bill is unlikely to elicit much engagement.
- tehjoker 6y agoDon't you just need to present the ads? It's about providing targeted information that other people can't see, not about feedback.