It's the first line of the article: "The infamous megarich Sackler family will pay $235 million in civil penalties as part of a controversial $8.3 billion sett

It's the first line of the article: "The infamous megarich Sackler family will pay $235 million in civil penalties as part of a controversial $8.3 billion settlement with the US Department of Justice." Further, the family owned all of Purdue Pharma. The company settlement is also a direct cost to the Sackler family. If the company has an $8.3 billion settlement with the DOJ, that is the family paying $8.3 billion from their asset as it was 100% owned by them. The headline is slightly misleading, even if the Sacklers are scumbags. The headline is blatantly attempting to pretend the only cost to the Sackler family is $235m. You can tell by the article's opening, aggressive tilt; very colorful phrasing like "infamous megarich" - which is ars firing up the outrage machine in the first line to prep a reaction for the rest of the article.