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Almost every TikTok video I see is vertical. They're going gangbusters. The culture hasn't changed. There never was room for something like Quibi. They had a sh
by function_seven 6y ago
Almost every TikTok video I see is vertical. They're going gangbusters. The culture hasn't changed. There never was room for something like Quibi. They had a shit business model which (as far as I can tell) was "people who ride the subway or take the bus, who will pay $8 a month for 1/3-sized episodes".
Because all other viewing scenarios still exist even with the pandemic.
- gedy 6y agoSmells a little like "all the people I know in SF would love this" limited market validation.
- wsinks 6y agoI know this is content sacrilege, but I actually think that TikTok nailed it on the head with vertical video. Vertical video means that you can actually fit a single person into the whole frame and have detail. Horizontal video is all about close ups and wide shots, and that takes a production team to think about it. Vertical video means you just put the phone the same way it always is, and everyone can see everything from floor to ceiling.
- karlshea 6y agoI literally started watching TikToks because of the pandemic. One month of "shelter at home" encourages a ton of media consumption and it can easily be on your phone.
- leptons 6y agoFor me it simply comes down to the fact that nobody needs "bite sized content" when there is a pause button on every single streaming site there is. Watch 10 minutes, bus stop coming, hit pause. There's no need to pay for "quibi", and for me at least there was never any question that they would fail. At least they aren't beating a dead horse spending billions to try to make it happen, "fail fast" I guess.
- baobabKoodaa 6y agoEven if you (for some reason) wanted bite sized content that fits into the time you wait for the bus, you couldn't do that with Quibi, because your bus doesn't arrive in exactly 6 minutes 30 seconds (or whatever). You still have to pause.