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Could the explanation be that different ad platforms perform better for different products or services? I've heard (no direct experience) that FB leads tend to
by edouard-harris 6y ago
Could the explanation be that different ad platforms perform better for different products or services?
I've heard (no direct experience) that FB leads tend to be high-quality when one is advertising, e.g., mobile games monetized through in-game purchasing.
- nolok 6y agoProbably yes. For references my own ads have been looking for leads (not traffic, not subscription/registration), and the areas have been education, IT services, home help services and niche market retail sales (aka low sales but of several thousands per unit products).