Let’s not first assume intent. There are tons of scrapers running on Reddit. Reddit ads are presented inline rather than iframed/complex load behavior like Goog

Let’s not first assume intent. There are tons of scrapers running on Reddit. Reddit ads are presented inline rather than iframed/complex load behavior like Google Ads. Also browser extensions, browser behaviors (which smartly preload pages, prefetching) all cannot differentiate a Reddit ad url vs a regular link. Reddit makes it much easier for any web traffic to follow through to ads. The issue is that Reddit doesn’t have a mature ad network infrastructure team to care about filtering traffic to better standards. Given that only 50% are jokingly fraudulent, I’d say they’ve already done an OK job and aren’t booking an order of magnitude more of the web’s typical random traffic.