As an iPhone user (and Mac for work), of late I've often wondered whether Apple is really just all about the pretty looking things and overhyped launches and ma

As an iPhone user (and Mac for work), of late I've often wondered whether Apple is really just all about the pretty looking things and overhyped launches and marketing campaigns, giving specific (usually trademarked) names to features that have been common place on other platforms for years. And a large portion of their user-base also being their staunch fans. Do they just glue things together under the hood this way and that?