In aggregate, consumers benefit from lower cost to bring products to market, which this is trying to do. Personally, you may know a friend or family member who

In aggregate, consumers benefit from lower cost to bring products to market, which this is trying to do. Personally, you may know a friend or family member who wasted a lot of time on a bad idea or possibly hurt themselves financially. Many people, like me, do. It hurts to see. So consumers benefit if their loved ones who are entrepreneurs can avoid making some bad business decisions by getting information earlier.