7 ms·

The truth is noone buys anything from any ads... however brand awareness is a real thing. If you see a fancy ad from a company, they must be a profitable compan

The truth is noone buys anything from any ads... however brand awareness is a real thing. If you see a fancy ad from a company, they must be a profitable company that has a great product so you might be inclined to buy it or suggest it next time you're looking for this category of products.

II2II 6y ago
I don't buy that for two reasons: - Brand awareness is one thing, but it feels companies are more interested in saturating consumers with advertising. That saturation is something entirely different. - Advertising can present information to base purchasing decisions upon, but rarely does in most media. While advertising should never be the sole source of that information, it would be far more effective for brand or product awareness.
Silhouette 6y ago
I wonder how true the old saying about all publicity being good publicity really is any more. I can't speak for anyone else, but as I've become older, I've also become much less tolerant of unwanted interruptions and distractions. I don't mind a relevant ad that is tastefully integrated into whatever I'm looking at or listening to, but the patterns of behaviour I've developed online or when watching TV or listening to radio are definitely geared to minimising interruptions and disrupting the kinds of security- and privacy-threatening tracking that supports the big ad networks. Pushy ads that manage to break through tend to result in instant closing of browser, changing of channel, etc. so definitely aren't doing the host site/channel any favours, and they tend to leave a bad impression of whoever was advertising if they leave any impression at all. The kinds of "feature" we are talking about with the Samsung TV here and other so-called smart devices will stop me from buying those products in the first place. But then I also don't use Windows 10 for my main PC because I think I should control my PC and not whoever happened to write the OS I'm running, so apparently I'm an outlier.
marcosdumay 6y ago
Oh, yes, brand awareness is a real thing. For example, a lot of people will avoid Samsung TVs right now.
- Anther 6y ago
  I just bought an LG. I’m so glad I dodged this bullet. I would be furious.
  - zadler 6y ago
    How do you know LG won’t update the software later to include ads?
    - ocdtrekkie 6y ago
      LG's already also have ads. They're not super obtrusive though, and I'm sure I shut personalization off.
      - wokkel 6y ago
        That's who i bought a Panasonic. They cost more but don't have a shitty track record. In fact, my washing machine was the last Samsung here. It broke and got replaced by a German machine. These days I try to avoid the cheapest offering and try to buy quality instead. Upfront cost is higher but I really value my time too much to bother fighting with nonsense like ads on my tv.
        ocdtrekkie 6y ago
        I have a Panasonic TV too. Back like 8 years ago, it had an unremoveable ad/app square in it's app menu. Of course, they let me reorganize the apps, and I put it way back on a screen I'd never see, and I haven't noticed it since. Also, as a side note, Vudu is like the one app from that era that still works.
        72deluxe 6y ago
        Does your Panasonic stop loading any smart apps if their servers go down too? Mine refused to load anything (eg. Netflix) if it can't get in touch with Panasonic. Check what network activity it is engaging in. You'll be disappointed, I am sure. Seems dialling home is the new thing to do on every single device these days. Data vacuuming the entire human population just because they can.
gmadsen 6y ago
I mostyly agree, however i recently clicked on a beef jerky ad on instagram and bought a pack, but that is one purchase over the course of 20+ years of seeing online adds, so I think your point still stands.
mola 6y ago
Real as in has a real effect on consumers. NOT real as has being a significant predictor for quality of products. We all know this, but we ignore it. Branding for brandings sake == lying to customers.
com2kid 6y ago
I've bought multiple products from mobile ads just this year. Heck the yoga app I use I saw through a mobile ad. Same deal for the fitness app I use (BodBot, awesome app, check it out!) I've gotten onboard Kickstarters from ads, and I've bought keto cereal from an ad I saw. 99.999% of most ads I ignore, but sometimes ads are really well targeted and actually show me something I want. (None of these ads were on a tv in any way...)
- merb 6y ago
  OT question, but what the heck is a keto cereal? i tought keto means no/low carb. and I mean everything in cereals has carbs. I mean classic cereals use tons of oatmeal, fruits, differnt types of wheat, joghurt, etc.. like everything with carbs?! so basically the bread and butter ingrident of cereals is oatmeal which has like >60% carbs with other types of carbs?!
  - rusticpenn 6y ago
    Probably made with alternatives like Almond flour.
  - com2kid 6y ago
    Base on the ingredients, lots of whey protein.
celestialcheese 6y ago
The MyPillow / Snuggie / "As Seen On TV" people would probably disagree.
m1gu3l 6y ago
ordinarily would agree but i am about to buy an standing desk. never saw it before it popped up as an ad somewhere.

II2II 6y ago

I don't buy that for two reasons: - Brand awareness is one thing, but it feels companies are more interested in saturating consumers with advertising. That saturation is something entirely different. - Advertising can present information to base purchasing decisions upon, but rarely does in most media. While advertising should never be the sole source of that information, it would be far more effective for brand or product awareness.

Silhouette 6y ago

I wonder how true the old saying about all publicity being good publicity really is any more. I can't speak for anyone else, but as I've become older, I've also become much less tolerant of unwanted interruptions and distractions. I don't mind a relevant ad that is tastefully integrated into whatever I'm looking at or listening to, but the patterns of behaviour I've developed online or when watching TV or listening to radio are definitely geared to minimising interruptions and disrupting the kinds of security- and privacy-threatening tracking that supports the big ad networks. Pushy ads that manage to break through tend to result in instant closing of browser, changing of channel, etc. so definitely aren't doing the host site/channel any favours, and they tend to leave a bad impression of whoever was advertising if they leave any impression at all. The kinds of "feature" we are talking about with the Samsung TV here and other so-called smart devices will stop me from buying those products in the first place. But then I also don't use Windows 10 for my main PC because I think I should control my PC and not whoever happened to write the OS I'm running, so apparently I'm an outlier.

marcosdumay 6y ago

Oh, yes, brand awareness is a real thing. For example, a lot of people will avoid Samsung TVs right now.

Anther 6y ago
I just bought an LG. I’m so glad I dodged this bullet. I would be furious.
- zadler 6y ago
  How do you know LG won’t update the software later to include ads?
  - ocdtrekkie 6y ago
    LG's already also have ads. They're not super obtrusive though, and I'm sure I shut personalization off.
    - wokkel 6y ago
      That's who i bought a Panasonic. They cost more but don't have a shitty track record. In fact, my washing machine was the last Samsung here. It broke and got replaced by a German machine. These days I try to avoid the cheapest offering and try to buy quality instead. Upfront cost is higher but I really value my time too much to bother fighting with nonsense like ads on my tv.
      - ocdtrekkie 6y ago
        I have a Panasonic TV too. Back like 8 years ago, it had an unremoveable ad/app square in it's app menu. Of course, they let me reorganize the apps, and I put it way back on a screen I'd never see, and I haven't noticed it since. Also, as a side note, Vudu is like the one app from that era that still works.
      - 72deluxe 6y ago
        Does your Panasonic stop loading any smart apps if their servers go down too? Mine refused to load anything (eg. Netflix) if it can't get in touch with Panasonic. Check what network activity it is engaging in. You'll be disappointed, I am sure. Seems dialling home is the new thing to do on every single device these days. Data vacuuming the entire human population just because they can.

gmadsen 6y ago

I mostyly agree, however i recently clicked on a beef jerky ad on instagram and bought a pack, but that is one purchase over the course of 20+ years of seeing online adds, so I think your point still stands.

mola 6y ago

Real as in has a real effect on consumers. NOT real as has being a significant predictor for quality of products. We all know this, but we ignore it. Branding for brandings sake == lying to customers.

com2kid 6y ago

I've bought multiple products from mobile ads just this year. Heck the yoga app I use I saw through a mobile ad. Same deal for the fitness app I use (BodBot, awesome app, check it out!) I've gotten onboard Kickstarters from ads, and I've bought keto cereal from an ad I saw. 99.999% of most ads I ignore, but sometimes ads are really well targeted and actually show me something I want. (None of these ads were on a tv in any way...)

merb 6y ago
OT question, but what the heck is a keto cereal? i tought keto means no/low carb. and I mean everything in cereals has carbs. I mean classic cereals use tons of oatmeal, fruits, differnt types of wheat, joghurt, etc.. like everything with carbs?! so basically the bread and butter ingrident of cereals is oatmeal which has like >60% carbs with other types of carbs?!
- rusticpenn 6y ago
  Probably made with alternatives like Almond flour.
- com2kid 6y ago
  Base on the ingredients, lots of whey protein.

celestialcheese 6y ago

The MyPillow / Snuggie / "As Seen On TV" people would probably disagree.

m1gu3l 6y ago

ordinarily would agree but i am about to buy an standing desk. never saw it before it popped up as an ad somewhere.