3 ms·

I feel like this level of funding and therefore expected future worth is only possible if laws were passed to limit proper meat cultivation.. I have never so f

• edouard-harris 6y ago
  The interesting thing about the alternative meat industry isn't where the meat puck is, but where it's going (if you'll pardon the pun). Making soybeans taste like a supermarket hamburger almost certainly uses a very similar organizational skillset as making soybeans taste like, say, a Kobe beef burger - or some other meat option that's currently default-expensive. So the thesis is likely that their intellectual capital is now mature enough that they can iterate their way up the price / quality spectrum to win meaningful market segments. My guess is Impossible's valuation is probably justified, even if the investor story is a disjunction of "scale will eventually bring prices to parity or better with most real meat options" and "R&D will eventually produce flavor / texture profiles that transcend those of most real meat options". People eat a heck of a lot of meat, in a heck of a lot of varieties. And of course, the folks who invested will have gotten a look at the non-public numbers too.