Perhaps, but there is a small benefit to the consumer. A whole number can indicate the brand is positioned towards upper-class consumers and that a price consci

Perhaps, but there is a small benefit to the consumer. A whole number can indicate the brand is positioned towards upper-class consumers and that a price conscious consumer should look for cheaper alternatives. It’s not a significant benefit, restaurants are the best application I can think of, but the harm that occurs from it is similarity miniscule.