I disagree. It is BECAUSE of the HR, finance, and warehouse staff that the products that are being sold have that value proposition. If you're 37 Signals you'r

I disagree. It is BECAUSE of the HR, finance, and warehouse staff that the products that are being sold have that value proposition. If you're 37 Signals you're providing a SaaS product, which means that people are paying exactly because you have a level of support that goes beyond mere development. Also, there is a certain "economies of scale" going on where by adding less and less people you can make a product more useful to a larger segment of the market (because you can include many of the little featurettes that are deal-breakers for many businesses).