> Who's the target user of Pinterest? Overwhelmingly their target base is women. If you look at their newer markets around the world, uptake is always dominate

> Who's the target user of Pinterest? Overwhelmingly their target base is women. If you look at their newer markets around the world, uptake is always dominated by that demographic. Pinterest doesn't release very detailed information on their user demograhpics, however I'd be surprised if it's not 2/3 women or greater. I entirely agree with the annoyance of the Pinterest image mess in Google image search results, which has been going on for many years now. However there is a legitimate place for Pinterest in terms of what it does. The parent should primarily be annoyed with Google (which is intentionally - they're fully aware of what's going on - filling their image results with Pinterest images), not Pinterest.