I understand why journalists are starting newsletters en masse, but I think most people in tech are going about newsletters the wrong way. Instead of trying to

I understand why journalists are starting newsletters en masse, but I think most people in tech are going about newsletters the wrong way. Instead of trying to start a media business (which is by nature, a low margin slog, save for a few B2B markets), why not use the newsletter as lead gen for a much more lucrative business like Saas or Courses or high end consulting? In which case substack is not a great platform for you, given they provide zero SEO value for your domain. Like with Medium, when you write on substack and share your content, you’re growing substack’s backlinks and authority. Not your own. The newsletter being the product itself is only going to work for a very tiny group of writers in the end. If you’re not writing about a niche business topic, or don’t already have a massive audience, forget about it. Remember, Bloomberg created the media company as a distribution channel for selling their terminal (one of the most profitable SaaS businesses on earth). Not the other way around.