3 ms·

Licensed sets saved them from bankruptcy, and now that they're healthily profitable again they've been releasing more "classic" sets like the Lego City, Lego Cr

Licensed sets saved them from bankruptcy, and now that they're healthily profitable again they've been releasing more "classic" sets like the Lego City, Lego Creator (and Creator Advanced), and Technics sets. As someone who's been into Lego for life, and as a middle-aged parent who still regularly buys sets to build myself independent of the sets I buy for my kids, I'm more than happy for them to crank out the licensed sets (which I ignore) in exchange for them to still be here making those Creator/Technics ones for me.

pbhjpbhj 6y ago
>Licensed sets saved them from bankruptcy, // Do you have a source on this? Not doubting it, Lego is a good product with almost indefinite reuse, so it's not surprising if sales can't perpetually expand. If we're to make it through the resource and energy crunch we're facing we need an economic system that allows entities to continue even when everything they make is made to last as long as possible - be repairable, reusable; heirloom grade.
- ObsoleteNerd 6y ago
  > Do you have a source on this? This is a late reply so you might not see it, but: https://www.businessinsider.com.au/how-lego-made-a-huge-turnaround-2014-2 https://www.businessinsider.com.au/how-lego-made-a-huge-turn... > The only reason Lego survived during this difficult time was due to the success of the Bionicle and “Star Wars” series. The first “Star Wars” Lego kits launched in 1999 and represented the company’s first foray into licensed series, many of which became integral to the company Infographic showing the revenue curve before/after licensed sets were introduced: https://www.wired.com/images_blogs/underwire/2024/01/in_legos_large.jpg https://www.wired.com/images_blogs/underwire/2024/01/in_lego...