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About Apple's new headquarters: Shaped like a spaceship, it also suggests to the local community, which grants Apple huge tax breaks, that the company could ta
by lacker 6y ago
About Apple's new headquarters:
Shaped like a spaceship, it also suggests to the local community, which grants Apple huge tax breaks, that the company could take off and relocate anywhere in the world, whenever it wants.
This seems precisely backwards. A massive, stylish new headquarters in Cupertino makes it harder for Apple to relocate anywhere else in the world, and ties it more to the local community. Indeed, the fact that Apple HQ is in Cupertino seems to define the essence of Cupertino more than anything else. I feel like the author is distacted by appearances and ignoring the substance.
- michaelcampbell 6y agoThe point is the perception, not the reality.
- 1123581321 6y agoThat perception is not widely shared. Cupertino sees the reality.
- philwelch 6y agoIt’s particularly curious that they compare Apple Park with the Pentagon. It’s a very similar design concept—arranging offices in a ring so as to maximize efficiency. But while Apple Park’s “UFO” aesthetic has the implication that it could take off at any second, the Pentagon was architecturally inspired by a star fort, which has the complete opposite connotation—one builds a fort when one is very determined to stay in the same place.
- votepaunchy 6y agoIronic then that the Pentagon was designed to be temporary. "It was supposed to be temporary. The Pentagon was the brainchild of Army Brig. Gen. Brehon B. Sommervell, who, in the early 1940s, pitched it as a temporary solution to the then-War Department's critical shortage of space as the threat of joining World War II became imminent. The plan was approved, and on Sept. 11, 1941, construction began. About 296 acres of land were designated for the building, which was supposed to be turned into a hospital, office or warehouse once World War II was over." https://www.defense.gov/Explore/Features/story/Article/1867440/pentagon-history-7-big-things-to-know/ https://www.defense.gov/Explore/Features/story/Article/18674...