4 ms·
Sort of a Frankenstein’s monster situation Zuckerberg created for himself. He took Bytedance’s money so they could plaster TikTok ads all over Facebook and Inst
by Firebrand 6y ago
Sort of a Frankenstein’s monster situation Zuckerberg created for himself. He took Bytedance’s money so they could plaster TikTok ads all over Facebook and Instagram back in 2018.
TikTok pays its approved creators around $0.035 per 1,000 views. Maybe compete with that.
- lazzlazzlazz 6y agoSo a video with 100,000,000 views gets around $35,000? That seems low. A few searches suggest YouTube pays at least an order of magnitude more, depending on geo and engagement.
- paxys 6y agoTikTok videos are a few seconds long, compared to YouTube's 10+ minutes (on average). Top creators can post 5-10 videos a day on TikTok and get 30-50 million views in a matter of hours, all with just a smartphone. The ROI easily beats YouTube, no comparison.
- bostonfincs 6y agoFor high engagement and advertiser friendly content it is more like two orders of magnitude more (3.50 per 1,000) or $3.5 M for 100,000,000 views
- tjr225 6y agoI dunno, I was just doing this math and thinking that seems pretty awesome. You only get $35,000 but the hardware you need is in your pocket. Of course, you need to be cool and be good at marketing- but still!
- throWaythxMod 6y agoI have this exact problem. In my niche, I am the best. Most people post their opinions, but I collect data and do math. It makes the content better than competitors. However I don't have a marketing team, and I'm not a hip hot girl. Don't get me wrong, the website is popular and I've been on BBC, but I can tell my lower quality competitors are doing better.
- jessaustin 6y agoWell, just look at this post right here: you've intentionally used an anonymous account and omitted any links to your excellent content. I bet your "lower quality competitors" would take the opportunity to link to their crap-ass content. ABC!
- mcphage 6y ago> However I don't have a marketing team, and I'm not a hip hot girl. Why not hire a marketing team?
- throWaythxMod 6y agoI tried 3 companies and they sucked, but I spent lots of money. I think I don't have the cool factor.
- joshuamorton 6y agoYoutube videos are usually much longer. TikTok creators often make multiple views per day, while a youtube cadence of even 1 video per day usually requires a team.
- deleted 6y ago[deleted]
- manquer 6y agoA better metric would be view minutes. YT content length is very different. Also YT has substantially more drop offs than tiktok - it is lot harder to drop off in 15seconds . Even if these were all equal bottom line is advertisers need to make money, i.e. how many people click on the ads and buy the product, some platforms just fundamentally have different demographics , App Store makes more money than Play Store for example, ads will be priced according to that.
- sudosysgen 6y agoYouTube does pay an order of magnitude more per view, but the average YouTube video is two orders of magnitude longer than a TikTok video, so this compares very favourably to YouTube.
- double0jimb0 6y agoI believe your valuation discounts the persuasive storytelling value of the YT’s “longerish” content. Not the greatest comparison, but YT : TikTok :: TV ad industry (2019-$70B) : Print Magazine (2019-$15B) [0] https://www.marketingcharts.com/advertising-trends-108995 https://www.marketingcharts.com/advertising-trends-108995
- sudosysgen 6y agoI'm just comparing the rates per view to the amount of time it takes to both make and consume content. That analysis results in the conclusion that TikTok is as or more profitable for content creators.
- gberger 6y agoCouldn't Facebook denying to accept TikTok ads be argued as constituting amticompetitive behaviour?
- deleted 6y ago[deleted]