3 ms·
So, back in the day I worked with a lot of gaming companies on their advertising. They would point blank refuse to target women because "women don't play games"
by disgruntledphd2 6y ago
So, back in the day I worked with a lot of gaming companies on their advertising. They would point blank refuse to target women because "women don't play games". Even when we demonstrated that women made up a really sizable proportion of their audience, they wouldn't budge.
Really brought it home to me that so much bias is reproduced through the biases of advertisers, rather than the platforms.
- catsarebetter 6y agoThey'll pay for it when more startups catch on and grow like mad and compete with them
- disgruntledphd2 6y agoIn my experience, the startups were the worst for it.