4 ms·

Bribes? Uh, I mean, the cost of establishing positive relationships?

• tehwebguy 6y ago
  People are downvoting you but I fail to see any other ways for Palantir to spend that much money on marketing products that such a small number of potential clients would both want and afford. For reference Nike only spent 7-8 times that on marketing in the same year.
  • lumost 6y ago
    Enterprise sales can get expensive. They're likely booking R&D/ consulting hours as sales and marketing. It's not necessarily wrong if they hold the customer for decades, but that depends on the stickiness of the contract. I'd imagine for a company like palantir to win in the long run would require the western world to value surveillance at the same level as tanks, ships, and fighter platforms. At which point they look like a digital Raytheon or BAE.