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Arguably, the activity does not always correlate with user happiness. I don't want to be because of actively using the software. I want to be happy because the
by lmilcin 6y ago
Arguably, the activity does not always correlate with user happiness.
I don't want to be because of actively using the software. I want to be happy because the software solves some kind of problem, efficiently. There is fine difference.
Games: make me happy through the act of using them.
Accounting software: I don't want to be forced to use it constantly. My idea of happiness would be to get it done with as little effort on my part, as infrequently as possible.
Extreme example: LinkedIn requiring users to log in every month or be prioritized down in searches. That would increase how frequently users log in but I doubt anybody would agree that this would improve user happiness.
- 1123581321 6y agoPer the article, the team would define activity, so presumably it should include some core functions and not just clicking in frustration. Second, low scores in this metric is designed to predict churn, which is a strong indicator of value to that customer. The article doesn’t spell this out, but if the activity is not predicting cancellations then it should be adjusted.