Isn't this just about what we want? If you do some amazing thing, you should get rich. But if you then rest on your laurels, you should get diminishing return

Isn't this just about what we want? If you do some amazing thing, you should get rich. But if you then rest on your laurels, you should get diminishing returns from your amazing thing over time. Currently, with startups etc, you get accelerating returns, since other people who join your company propel it forward, but you get most of their reward (unless it's a co-op), just because you sowed the initial seed.