Next’s logo was sort of like if Apple’s logo had changed to a black phone rectangle and colorful app icons when the iPhone was announced. Next’s identity was in

Next’s logo was sort of like if Apple’s logo had changed to a black phone rectangle and colorful app icons when the iPhone was announced. Next’s identity was intended to match its strong vision of the future of computing as well as the creative expression it would enable within both the company and its future customers. And the logo has been validated as a powerful symbol over time, though granted it can be hard to isolate praise for it from praise for Jobs.