Because it's a sale? Getting on the front page of Steam is a massive boon to any game. Having a sale, even if small (not unusual on Steam) is often enough to i

Because it's a sale? Getting on the front page of Steam is a massive boon to any game. Having a sale, even if small (not unusual on Steam) is often enough to incentivize people to try it. I've not played the Demo version - but usually demo's are pretty limited. Free Weekend's tend to be the full game, multiplayer and everything. It's a fantastic way to get a ton of new players instantly - and many (myself on several occasions) become paying customers as soon as the weekend ends. Basically, it's letting the game sell itself at that point. Steam Summer/Winter Sale is huge. That's why it's silly for these developers to totally write off any sale forever. Very foolish and not wise. Then again, they did say that over 4 years ago... and "they" do say to never say never.