4 ms·
When the final version is implemented in a couple of years you will no longer see any URL, that way it won't be as evident that most sites on the web will be lo
by dessant 6y ago
When the final version is implemented in a couple of years you will no longer see any URL, that way it won't be as evident that most sites on the web will be loaded from Google.
Google is also attacking this issue from a different perspective with Signed Exchanges [1][2], to fake the URL and ensure their success in becoming the gatekeepers of the internet.
If you refuse to become a content provider for Google's vision of the web, then they currently won't feature you at the top of search results in the Top Stories carousel, and perhaps demote you entirely from the first page in the future, depending on how their hijacking strategy works out.
[1] https://news.ycombinator.com/item?id=19678693 https://news.ycombinator.com/item?id=19678693
[2] https://www.iab.org/wp-content/IAB-uploads/2019/06/mozilla.pdf https://www.iab.org/wp-content/IAB-uploads/2019/06/mozilla.p...
- est31 6y agoYeah the endgame would involve a play-store like 30% cut of any revenue, subscription, ads, anything. 30% cut from non-Google ad network revenue as well. At that point publishers won't have a choice any more because of the Chrome and Google search monopolies.
- dessant 6y agoBy that time it will be warranted to limit user freedom on the web to make security and privacy accessible for everyone, just like Apple does today on their devices. The scary open web and the meaning of a general purpose computing device will be easily forgotten.
- refulgentis 6y agoOff-topic hysterics
- donmcronald 6y agoI think the easier version of that is AMP gets favored and AMP only serves Google ads. I never really thought of that being the endgame, but it makes a lot of sense now that you say it.
- avasthe 6y agoIf the webshits didn't bloat the web like this, AMP wouldn't have happened. "But all hipsters I know have latest macbook pro" has been the standard answer from all of them.
- dessant 6y agoLean websites are NOT featured in the Top Stories carousel, only AMP websites, so this is not primarily about page speed. If page speed would be the main reason for AMP, they'd simply continue to demote websites that have poor performance in search results, and they'd curtail the main bloat from sites in Chrome, ads and trackers. But I agree that Google has used this talking point successfully so far to bully publishers into giving up autonomy on their websites in exchange for being featured in top results, even when these sites have a great score on PageSpeed Insights.
- youngtaff 6y agoGoogle plans to change that as part of it's current focus on Core Web Vitals and non-AMP sites will be eligible to be in the Top Stories carousel if they're fast enough
- refulgentis 6y agoOff-topic hysterics
- fareesh 6y ago
- dmix 6y ago> to fake the URL and ensure their success in becoming the gatekeepers of the internet. They should just buy Cloudflare
- donmcronald 6y agoI wonder how bookmarking and auto-complete work with signed exchanges. I don't think they could ever remove the URL completely because it conflicts with their extortion scheme for AdWords where they'll sell your trademarked words to the highest bidder. What happens if Chrome shows no URL and Google sells the AdWord for your bank's name to a malicious actor? That's a huge liability can of worms IMO. I'm not sure the signed exchanges are all bad either. I'd rather have visitors seeing example.com than example.google.com/amp/ or google.com/amp/example.com. Isn't it better for your brand to be in the URL and bookmarks / auto-complete to go to your domain (assuming it works like that)? I'm not convinced the whole web identity push is 100% bad. I don't trust Google, but as a general concept I think there's some technical merit in the idea.