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Those ads have very good click and conversion metrics, if you're not sophisticated it looks like a good idea to cannibalize your organic traffic that way.

• amelius 6y ago
  The problem is that your competitors can use your name as keyword, and become the top result for your company name ...
  • jldugger 6y ago
    Only if people actually click on competitor ads. I imagine it's pretty rare anyone searches for ebay and clicks on amazon ads instead. So you're uniquely situated to outbid the competition with absurdly low CPC because click through rate is dramatically higher. And sure, it's not fun handing over money to defend your brand. I could see an argument be made that you want the competitors to outbid you because the costs are so high for them.
    • chki 6y ago
      I get 30% discounts on delivered pizza by googling the name of the competing brand in my area. It's an extremely effective strategy, at least in my case.
      • jldugger 6y ago
        Weird; I just tried googling pizza hut and got zero ads, let alone 30 percent discount coupons.