3 ms·

I know a lot of folks who heavily use Trello to organize their personal lives. He's wrong about Slack, though. That mindshare among people who don't already us

I know a lot of folks who heavily use Trello to organize their personal lives. He's wrong about Slack, though. That mindshare among people who don't already use Slack at work, and even among many who do, belongs overwhelmingly to Discord.

Macha 6y ago
But Trello was designed as the opposite of prevailing business tools at that time and part of that was that consumer use cases (e.g. college projects) were mentioned often in earlier examples, so it's hard to claim it as an example of a business tool migrating to consumer use. Its taken a more business first approach since the atlassian acquisition for sure, but that wasn't always the exclusive focus.
- throwanem 6y ago
  It wasn't always the exclusive focus, but I think it was always the primary focus. After all, it came out of Fog Creek Software (now Glitch); given their product history, Trello would stand out as the only consumer-focused product they'd ever released, had they actually released it as one. As I recall the original marketing (imperfectly, I'm sure, as it's been quite a while ago now), the pitch was focused around the concept of a project management tool without the usual overheads and complexities such tools tend to bring along, something you could just jump into and start using. "And you can even use it for stuff outside of work!" might've been there also, I don't doubt it, but I have to think it would've been secondary at best.
  - Macha 6y ago
    I agree, I'm not saying it's a 50/50 split. But I think consumers were at least considered in the design process for Trello, which is the not the case for Zoom.
bsenftner 6y ago
And then there is the massive population of people who burned their productivity with last generation's chat apps and do not dare allow chat productivity destroying software into their workplaces.

3 ms·

I know a lot of folks who heavily use Trello to organize their personal lives. He's wrong about Slack, though. That mindshare among people who don't already us

by throwanem 6y ago

Macha 6y ago
But Trello was designed as the opposite of prevailing business tools at that time and part of that was that consumer use cases (e.g. college projects) were mentioned often in earlier examples, so it's hard to claim it as an example of a business tool migrating to consumer use. Its taken a more business first approach since the atlassian acquisition for sure, but that wasn't always the exclusive focus.
- throwanem 6y ago
  It wasn't always the exclusive focus, but I think it was always the primary focus. After all, it came out of Fog Creek Software (now Glitch); given their product history, Trello would stand out as the only consumer-focused product they'd ever released, had they actually released it as one. As I recall the original marketing (imperfectly, I'm sure, as it's been quite a while ago now), the pitch was focused around the concept of a project management tool without the usual overheads and complexities such tools tend to bring along, something you could just jump into and start using. "And you can even use it for stuff outside of work!" might've been there also, I don't doubt it, but I have to think it would've been secondary at best.
  - Macha 6y ago
    I agree, I'm not saying it's a 50/50 split. But I think consumers were at least considered in the design process for Trello, which is the not the case for Zoom.
bsenftner 6y ago
And then there is the massive population of people who burned their productivity with last generation's chat apps and do not dare allow chat productivity destroying software into their workplaces.