4 ms·Maybe management don't want to admit to shareholders that they made a horrible mistake.by thekyle 6y agoMaybe management don't want to admit to shareholders that they made a horrible mistake.chii 6y agoHallmark of terrible management to put their own ego into the equation.bduerst 6y agoThe brand is dead, which is important for social network apps. Relaunching would peak interest for a few weeks before quickly becoming a second mistake.