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Why doesn't Twitter just resurrect Vine? They literally have all the source code.

by tempsy 6y ago

thekyle 6y ago
Maybe management don't want to admit to shareholders that they made a horrible mistake.
- chii 6y ago
  Hallmark of terrible management to put their own ego into the equation.
- bduerst 6y ago
  The brand is dead, which is important for social network apps. Relaunching would peak interest for a few weeks before quickly becoming a second mistake.
babesh 6y ago
Vine wasn’t designed right. TikTok is much better designed in terms of content surfacing and content creation.
- babesh 6y ago
  The potential of short form video was widely recognized at that time. It wasn’t only Vine taking a stab at it. It’s just taken till TikTok to come up with the right formula/execution.
- mantap 6y ago
  I don't agree with this at all. It was much easier to find good content on vine because vines spread organically. TikTok rewards whoever can appeal to the lowest common denominator.
  - babesh 6y ago
    If you don’t think that content on TikTok doesn’t spread organically then you must be blind to the follow and share mechanisms.
  - chii 6y ago
    What's the difference between organic spread (via manual sharing) and "inorganic" spread by algorithmic feed curation, if the end result is that there is going to be _some_ content that gets popular? I would argue that the algorithmic feed curation spreads content that has the capacity to be viral much faster.
neximo64 6y ago
Have you used TikTok before?
holler 6y ago
The founder of Vine already launched a new short-form video app similar to TikTok called Byte...
- tempsy 6y ago
  Twitter has the reach though, especially if they launch it similarly to Instagram and just embed it into their existing app vs a standalone product.
- arielm 6y ago
  Byte never really took off [1]. I’m not a user so I can’t tell if it’s the experience or the existence of TikTok... [1] https://appfigures.com/resources/insights/twia-20200807 https://appfigures.com/resources/insights/twia-20200807
  - holler 6y ago
    > Byte never really took off Yes so far.. but it's still relatively new. I think competing against TikTok is a challenge, but it doesn't take much for a platform like that to explode in growth... just needs catalyst and continual refinement of the product.

Why doesn't Twitter just resurrect Vine? They literally have all the source code.

by tempsy 6y ago

Why doesn't Twitter just resurrect Vine? They literally have all the source code.

thekyle 6y ago

Maybe management don't want to admit to shareholders that they made a horrible mistake.

chii 6y ago
Hallmark of terrible management to put their own ego into the equation.
bduerst 6y ago
The brand is dead, which is important for social network apps. Relaunching would peak interest for a few weeks before quickly becoming a second mistake.

babesh 6y ago

Vine wasn’t designed right. TikTok is much better designed in terms of content surfacing and content creation.

babesh 6y ago
The potential of short form video was widely recognized at that time. It wasn’t only Vine taking a stab at it. It’s just taken till TikTok to come up with the right formula/execution.
mantap 6y ago
I don't agree with this at all. It was much easier to find good content on vine because vines spread organically. TikTok rewards whoever can appeal to the lowest common denominator.
- babesh 6y ago
  If you don’t think that content on TikTok doesn’t spread organically then you must be blind to the follow and share mechanisms.
- chii 6y ago
  What's the difference between organic spread (via manual sharing) and "inorganic" spread by algorithmic feed curation, if the end result is that there is going to be _some_ content that gets popular? I would argue that the algorithmic feed curation spreads content that has the capacity to be viral much faster.

neximo64 6y ago

Have you used TikTok before?

holler 6y ago

The founder of Vine already launched a new short-form video app similar to TikTok called Byte...

tempsy 6y ago
Twitter has the reach though, especially if they launch it similarly to Instagram and just embed it into their existing app vs a standalone product.
arielm 6y ago
Byte never really took off [1]. I’m not a user so I can’t tell if it’s the experience or the existence of TikTok... [1] https://appfigures.com/resources/insights/twia-20200807 https://appfigures.com/resources/insights/twia-20200807
- holler 6y ago
  > Byte never really took off Yes so far.. but it's still relatively new. I think competing against TikTok is a challenge, but it doesn't take much for a platform like that to explode in growth... just needs catalyst and continual refinement of the product.