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Facebook make an irrelevant amount of money from political advertising. If they didn't really believe that it was important to allow on their platform, then th
by disgruntledphd2 6y ago
Facebook make an irrelevant amount of money from political advertising.
If they didn't really believe that it was important to allow on their platform, then they would have banned it years ago, as it causes them nothing but bad press and blowback.
- newacct583 6y agoI'd want to see numbers about that before I believe it; I don't think it's true. Certainly from looking over the shoulders of my older relatives, political and issue ads make up a very large percentage of the paid content they see.
- disgruntledphd2 6y agoYeah, for less than 25% of each four year period, and only in swing states (so I suspect probably Florida and Ohio get most of it). Seriously, I definitely saw some numbers (maybe from the FT) and it was like less than 1% political advertising revenue. That's maybe 10-15 times smaller than gaming, and maybe 30 times smaller than ecommerce.
- disgruntledphd2 6y agoAlso, note that pages have posts that look incredibly like ads (the Sponsored thing is pretty subtle), so it can be hard to actually measure which (of any) of the posts are ads.