Big cloud figured out how to monetize the tendency of most programmers to overthink, over-architect, and over-engineer everything. It's as if the authors of the

Big cloud figured out how to monetize the tendency of most programmers to overthink, over-architect, and over-engineer everything. It's as if the authors of the old design patterns book found a way to charge for every singleton and factory. Brilliant! Bucking this trend and building an "Internet-style architecture" is a competitive advantage. You can save multiple orders of magnitude on your hosting and bandwidth costs.