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> But this is actually a premium access streaming platform. You sell tickets for events or seminars or whatever. take a cut of the tickets and host the event. G
by abraae 6y ago
> But this is actually a premium access streaming platform. You sell tickets for events or seminars or whatever. take a cut of the tickets and host the event. Good for things like training seminars or whatever.
This is not an easy problem. It's always intriguing to me how hard it is to write a clear description of your own product that explains WTF it really is.
Yet someone external (as above) can often cut to the chase with a pithy and useful description.
I genuinely don't know what the reason is. In this example, I guess "premium access streaming platform" are not words the marketing team would like (maybe it sounds a bit porn-like ?).
Yet it is certainly way better than "virtual meetup platform", because it clearly conveys who pays what and for whom.
And this is as clear as a bell "You sell tickets for events or seminars or whatever. take a cut of the tickets and host the event. Good for things like training seminars or whatever.".
But again, that's kind of language that the marketing guys/gals might eschew as overly informal/familiar - even though it encapsulates beautifully why I might want to investigate this product.
- bfuclusion 6y agoI hit this myself all the time with my product. I think the core problem is that we're too close. We know all the little things it can do, so it's hard to pull back and see what the BIG things really look like.
- disrael 6y agoIts definitely not solely a marketing speak problem. There are only two of us at my startup and we've had at least 10 revisions just to get the above the fold text in place. The below the fold we are still working on and will have a new revision soon. Yet even now if you told me what we do is not clear I would not be very surprised. I mean sure it seems clear to me but how could it not since I already use the product myself?