“Why should I care about future generations – what have they ever done for me?” Groucho Marx Sure, off-loading the work onto the client doesn't help speed. Bu

“Why should I care about future generations – what have they ever done for me?” Groucho Marx Sure, off-loading the work onto the client doesn't help speed. But Groucho would say now, "Why should I care about the client? What has the client ever done for me?" Sure, the web pages don't load any faster 'cause they're now running a cr*p load of javascript. And that javascript is running more and more annoying ads. And that's because ads support most websites and there's a finite ad budget in the world and that budget is naturally attracted to the most invasive ads available. I often consult d20pfsrd.com, a site that hosts the open gaming license rules to the Pathfinder rule system (D&D fork/spin-off). Information itself is just static text and once was, apparently, supported by text adds. But now, naturally, it serves awful video ads as well. I would strongly suspect the site isn't getting more money for this, it's just that now that advertisers can run this stream of garbage, advertisers must run this stream of garbage.