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I completely agree. I'd love to pay for this on a per-seat basis. $50-100/mo/seat seems about right here. I also don't know if including storage in the pricing

I completely agree. I'd love to pay for this on a per-seat basis. $50-100/mo/seat seems about right here. I also don't know if including storage in the pricing is helpful. It might make more sense to represent that in time. If this is being sold to users too inexperienced to use AE, then the idea of bitrates and pixel resolutions probably will be foreign to them. But time is something everyone knows and can easily reason about. You might also experiment with completely removing that restriction. Storage is cheap and hosting video isn't really a huge value add. The features and functionality are the real selling point, so price on those things and the real value you offer to users.

michaelaubry 6y ago
This is a really great point. First you are right, pricing will go up. As I add more assets (animated text 100+, templates 100+, progress bars and other elements 100+) I will raise the price. Early adopters will be grandfathered in for life. I think adjusting the pricing based on your feed is very appropriate, makes a lot of sense and its giving me a lot of ideas.
- mediaman 6y ago
  You might be careful about increasing price too much - some of the professional tools are not that expensive per month, and this is definitely aimed at a casual to prosumer level. However, to increase revenue capture, charging for templates or other assets could make up for it. Swapping in a temporary trial plan instead of a free plan and using a low cost plan for the occasional casual user will probably keep your support costs lower too - free users can eat up a lot of your time/money, and also tend to be more negative about the product than paying customers. Maybe the more expensive plans get more templates for free, and the cheaper plan is more a la carte. Great job and congratulations on this release. This is a good market to be in and I can already see uses for this in my own budget product promo videos.
- harryf 6y ago
  I’d be cautious increasing the price. It’s not an enterprise product and you’d be weakening your case as an After Effects alternative. In fact - if you can scale easily - you might be better off lowering the price and going for those that can’t afford / can’t be bothered to learn After Effects. Make it something that an average 16 year old can afford, and you’ll create a loyal customer base. Like that you may be able to make more money selling template bundles and stuff as add-ons, as that’s an audience used to paying for skins and similar while gaming.
  - michaelaubry 6y ago
    Yeah doing up sells is another good approach. I've considered doing a one time fee with up sells. Pricing is not entirely fixed. Still working out what the market wants and what the company will need to survive over the years. Ill need to run the numbers and possibly bring on some advisors. This model does make a lot of sense to me.
  - whywhywhywhy 6y ago
    > It’s not an enterprise product It absolutely should be. This has a lot more value to large social media teams who have to iterate on content daily to test conversion than it does to just an individual who wants to make nice posts for their side hustle.
- benhurmarcel 6y ago
  It's not clear to me what the "x videos" limitation is on the pricing page. You should clear that up. Is that a number of video exports per month? Per week? Or a number of stored projects at all time?
novaleaf 6y ago
umm... are all these people pushing to increase price serious? I know you want to encourage, but After Effects is "only" $20/mth.
- martin-adams 6y ago
  But your time isn't. What this product does is saves time, which ultimately saves money. The proof will be how many agencies and marketers this appeals to. When you can charge a mid-sized e-commerce company $2500 a month for social media output, $99/mo is nothing.
  - michaelaubry 6y ago
    Exactly it's all relative. It's bound to value, users are looking to get an ROI but if they have insane budgets etc then it's really just relative to the audience and the perceived value.
- michaelaubry 6y ago
  I think pricing works in mysterious ways. There are a lot of variables. - what is the market willing to pay - does this solve the core problem - how much is this problem worth (hint time is the most valuable thing in the world) I don't think it should be more expensive than adobe products at all. My goal is to make it cost efficient for most folks who don't have large budgets. However here are a few points. - hiring someone could cost a non adobe user $800 for 2-3 videos (this is way more than an adobe product because you are paying for time and skill) - assets and templates depending on usage can easily cost $100 for a few videos on envato (this also enables non creative users to create professional looking content which solves the problem above). - if users can move faster and can iterate faster then they make more money (this applies to serious users who know what they're doing and agencies with a higher budget) Just some of my thoughts. There is no magic bullet for pricing but I think the number one rule I have found with pricing is that it's relative. If Tiffany & co can sell a $1.5k paper clip https://www.popbuzz.com/internet/viral/tiffany-everyday-objects-memes/ https://www.popbuzz.com/internet/viral/tiffany-everyday-obje... then pricing is really what you make of it. There are variables and you have to know what your target audience is willing to pay. My idea on pricing is that I want to 10x your investment. So if I am charging $20 per month. I want you making at least $200 from the service. If you're an agency making $10,000 from the service I am going to charge $1k
dexterdog 6y ago
Or let people bring their own s3 and pay for the storage and bandwidth themselves. With video bandwidth and storage can kill your cost structure really fast.

michaelaubry 6y ago

This is a really great point. First you are right, pricing will go up. As I add more assets (animated text 100+, templates 100+, progress bars and other elements 100+) I will raise the price. Early adopters will be grandfathered in for life. I think adjusting the pricing based on your feed is very appropriate, makes a lot of sense and its giving me a lot of ideas.

mediaman 6y ago
You might be careful about increasing price too much - some of the professional tools are not that expensive per month, and this is definitely aimed at a casual to prosumer level. However, to increase revenue capture, charging for templates or other assets could make up for it. Swapping in a temporary trial plan instead of a free plan and using a low cost plan for the occasional casual user will probably keep your support costs lower too - free users can eat up a lot of your time/money, and also tend to be more negative about the product than paying customers. Maybe the more expensive plans get more templates for free, and the cheaper plan is more a la carte. Great job and congratulations on this release. This is a good market to be in and I can already see uses for this in my own budget product promo videos.
harryf 6y ago
I’d be cautious increasing the price. It’s not an enterprise product and you’d be weakening your case as an After Effects alternative. In fact - if you can scale easily - you might be better off lowering the price and going for those that can’t afford / can’t be bothered to learn After Effects. Make it something that an average 16 year old can afford, and you’ll create a loyal customer base. Like that you may be able to make more money selling template bundles and stuff as add-ons, as that’s an audience used to paying for skins and similar while gaming.
- michaelaubry 6y ago
  Yeah doing up sells is another good approach. I've considered doing a one time fee with up sells. Pricing is not entirely fixed. Still working out what the market wants and what the company will need to survive over the years. Ill need to run the numbers and possibly bring on some advisors. This model does make a lot of sense to me.
- whywhywhywhy 6y ago
  > It’s not an enterprise product It absolutely should be. This has a lot more value to large social media teams who have to iterate on content daily to test conversion than it does to just an individual who wants to make nice posts for their side hustle.
benhurmarcel 6y ago
It's not clear to me what the "x videos" limitation is on the pricing page. You should clear that up. Is that a number of video exports per month? Per week? Or a number of stored projects at all time?

novaleaf 6y ago

umm... are all these people pushing to increase price serious? I know you want to encourage, but After Effects is "only" $20/mth.

martin-adams 6y ago
But your time isn't. What this product does is saves time, which ultimately saves money. The proof will be how many agencies and marketers this appeals to. When you can charge a mid-sized e-commerce company $2500 a month for social media output, $99/mo is nothing.
- michaelaubry 6y ago
  Exactly it's all relative. It's bound to value, users are looking to get an ROI but if they have insane budgets etc then it's really just relative to the audience and the perceived value.
michaelaubry 6y ago
I think pricing works in mysterious ways. There are a lot of variables. - what is the market willing to pay - does this solve the core problem - how much is this problem worth (hint time is the most valuable thing in the world) I don't think it should be more expensive than adobe products at all. My goal is to make it cost efficient for most folks who don't have large budgets. However here are a few points. - hiring someone could cost a non adobe user $800 for 2-3 videos (this is way more than an adobe product because you are paying for time and skill) - assets and templates depending on usage can easily cost $100 for a few videos on envato (this also enables non creative users to create professional looking content which solves the problem above). - if users can move faster and can iterate faster then they make more money (this applies to serious users who know what they're doing and agencies with a higher budget) Just some of my thoughts. There is no magic bullet for pricing but I think the number one rule I have found with pricing is that it's relative. If Tiffany & co can sell a $1.5k paper clip https://www.popbuzz.com/internet/viral/tiffany-everyday-objects-memes/ https://www.popbuzz.com/internet/viral/tiffany-everyday-obje... then pricing is really what you make of it. There are variables and you have to know what your target audience is willing to pay. My idea on pricing is that I want to 10x your investment. So if I am charging $20 per month. I want you making at least $200 from the service. If you're an agency making $10,000 from the service I am going to charge $1k

dexterdog 6y ago

Or let people bring their own s3 and pay for the storage and bandwidth themselves. With video bandwidth and storage can kill your cost structure really fast.