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I wonder how that boycott was set up and effectively put in place: disabling facebook pixels ? suspend posting on fb pages ? fire community managers ? suspendin
by johnchristopher 6y ago
I wonder how that boycott was set up and effectively put in place: disabling facebook pixels ? suspend posting on fb pages ? fire community managers ? suspending contracts with ad companies that sell pepsi/others space on the net to advertise ?
- 1123581321 6y agoJust pausing spend (stopping campaigns in the ad manager. Typically an agency would be told to suspend the campaign and relevant creative (copywriting, art assets) budgets would be paused or diverted to support other media.
- johnchristopher 6y agoI see, hard to believe it was not just a PR and budget move then.