> Why does Kodak think they can pivot into an entirely new industry? It's not an entirely new industry for them. Kodak's roots in the photography industry buil

> Why does Kodak think they can pivot into an entirely new industry? It's not an entirely new industry for them. Kodak's roots in the photography industry built up a good bit of institutional knowledge and capital infrastructure around chemical synthesis, and they've already been leveraging that expertise/infrastructure for hire (including for pharmaceuticals) through their Advanced Materials division[1]. So it's not entirely new to them, nor a complete unknown on their ability to execute. This contract just elevates it into a substantially larger and more important chunk of business for them. Between the existing expertise and facilities, Kodak makes a much safer and faster-to-market bet than seeding a bunch of startups from scratch. https://www.kodak.com/en/advanced-materials/page/specialty-chemicals https://www.kodak.com/en/advanced-materials/page/specialty-c...