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This is just financial engineering from a private equity company. They are simply bleeding out the brand reputation for as long as they can. Same playbook as e
by momokoko 6y ago
This is just financial engineering from a private equity company. They are simply bleeding out the brand reputation for as long as they can.
Same playbook as every other one.
Buy a brand. Cut costs and ship all work to the cheapest labor market. Count on brand loyalty and reputation to carry sales as the quality goes down. Eventually the brand will no longer be worth much due to the lower quality product, but by then the private equity firm has made solid returns on its investment. At that point they sell off the last scraps and find another quality brand with quality products and good jobs to destroy.
- 1123581321 6y agoWhich owner of Remington are you referring to? I’m not sure I follow the theory that they experienced irrecoverable quality decline at the hands of one owner, unless you mean DuPont, and that’s hard to measure given the major changes in the retail rifle and pistol market during that time that were not favorable to Remington.
- flyingfences 6y agoCerberus Capital / Freedom Group are well-known in the gun community to have turned Remington into "Rustington".