For many things, it just doesn't matter because all the options are basically fine, or they're cheap enough that the occasional dud isn't a big problem. When I

For many things, it just doesn't matter because all the options are basically fine, or they're cheap enough that the occasional dud isn't a big problem. When I want a local business, I just get whatever's nearby. Sometimes I look at reviews to make sure it's not a complete scam, which it never is. But I'm not going to pick one over the other because of a different number of stars on some site.