3 ms·

Not true. Inbox placement requires vigilance and monitoring of every user on your IP. AWS is so mixed that is an intractable problem.

• john-shaffer 6y ago
  You can "bring your own IP" or lease a dedicated IP address for $25/month. I'm not sure how effective it is, but the option is there.
  • deleted 6y ago
    [deleted]
  • macNchz 6y ago
    If you're sending a lot of email every day, having dedicated IPs is an important piece of owning your sender reputation. A shared IP is only as good as the email service provider's ability to prevent people from sending spam on their platform. In a system full of black boxes that can have sudden and hard to fix impacts on your business if you rely a lot on email, eliminating one black box (the behavior of other customers on your shared IP) can be a huge risk reduction.
    • pbhjpbhj 6y ago
      In the past our domain was blocked by one of the top free email providers - we sent about 1 email per day at the time - because we sent email from an IP owned by a hosting provider who also owned another IP that in the past had sent spam. That was the reason given. Whitelisting and adding as a contact didn't allow us to even receive emails from ourselves, to our own email address (over a decade old at the time) with that provider. Our _domain_ has never had spam sent from it, never appeared in a blacklist, and the IP address itself was clean. So yes, own the IP [and do all the regular SPF, DKIM and such], but be aware that is possibly nowhere near enough.