Hmm so why set up shop in a retail outlet then? Why not just ship directly from the warehouse? If i'm understanding, the article is talking about using the ret

Hmm so why set up shop in a retail outlet then? Why not just ship directly from the warehouse? If i'm understanding, the article is talking about using the retail outlet as a warehouse, where you have the items shipped from a warehouse to your retail outlet, and then shipped again to buyers.