"But that solution is quite complex hindering its adoption." Generally inventions solve problems by making them simpler, for this to be a valuable invention it

"But that solution is quite complex hindering its adoption." Generally inventions solve problems by making them simpler, for this to be a valuable invention it would need to be simpler and less hackable to use than log-in with google/FB/github. I can still recover my google account if I forget my password, and don't have a reset setup. What aspect of distributed identity/ self-sovereing identity do customers care about? how does blockchain simplify this for them?