> and the people that work there start to worry about what their ROI will be before they start working. This is it I think. People start basically self-censori

> and the people that work there start to worry about what their ROI will be before they start working. This is it I think. People start basically self-censoring. The problem is that it's notoriously hard to predict ROI ahead of time. Many of the highest ROI projects look like long shots while many "sure thing" projects bomb. You can see the result of this with Hollywood and its endless remakes, reboots, and comic book flicks. These are "sure things" and most do in fact make money, but the whole sector is sinking. I have zero excitement about movies anymore. All the interesting stuff is in serialized series and indie projects. I don't even pay attention to what movies are being released, and I'm not alone.