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This suit has parallels to Dan Snyder (NFL team owner - Washngton Redskins) suing a local city paper for a rather humorous (and factual) A-Z account of his mism

by bigohms 16y ago

This suit has parallels to Dan Snyder (NFL team owner - Washngton Redskins) suing a local city paper for a rather humorous (and factual) A-Z account of his mismanagement. The original post: http://www.washingtoncitypaper.com/articles/40063/the-cranky-redskins-fans-guide-to-dan-snyder/ http://www.washingtoncitypaper.com/articles/40063/the-cranky... The suit: http://www.tbd.com/articles/2011/02/dan-snyder-lawsuit-a-complete-analysis-49871.html http://www.tbd.com/articles/2011/02/dan-snyder-lawsuit-a-com...

dhimes 16y ago
Hadn't seen this- and I am definitely a cranky fan.
eli 16y ago
Except all the stuff about Dan Snyder was AFAIK true. While it's entirely possible that the Top Gear guys, ahem, exaggerated some of Tesla's failings. Edit: Still, it seems rather boneheaded to try to solve a minor PR problem from two years ago with a lawsuit that is certain to be very public.
- pbhjpbhj 16y ago
  >Edit: Still, it seems rather boneheaded to try to solve a minor PR problem from two years ago with a lawsuit that is certain to be very public. Actually, I don't think this is boneheaded. Tesla are probably finding no-one is touching them because somehow, ahem Top Gear, everyone has the impression that the car will run for 50miles and then pack in and your only option will be to tow it home and charge it for 16hours to get another 50miles. This suit will at the very least raise the point that Top Gear misrepresented the mileage that one can expect to get and that they failed to mention fast-charging schemes. It's likely to get mentioned on Top Gear and in just about every motoring magazine and on every tech site everywhere. I think even a few million on the suit would be better spent than trying to reverse this perception through advertising. If I were in Tesla's target population then learning that Top Gear lied and that the mileage is actually a lot better than it appeared would probably put me back on track for a sale whilst learning that Tesla is suing Top Gear wouldn't negatively affect my purchase decision. TL;DR I think this is a win for Tesla overall.
  - eli 16y ago
    I understand what you're saying but IMHO a two year old episode of Top Gear is has literally no effect on any sales problems Tesla may or may not be having.
    - pbhjpbhj 16y ago
      You're almost certainly right, now. But for the last two years, one of the biggest voices and possibly the only popular UK TV show to focus on "supercars"/"performance cars" ... if there has been no effect I'd be a little surprised.

by bigohms 16y ago

dhimes 16y ago

Hadn't seen this- and I am definitely a cranky fan.

eli 16y ago

Except all the stuff about Dan Snyder was AFAIK true. While it's entirely possible that the Top Gear guys, ahem, exaggerated some of Tesla's failings. Edit: Still, it seems rather boneheaded to try to solve a minor PR problem from two years ago with a lawsuit that is certain to be very public.

pbhjpbhj 16y ago
>Edit: Still, it seems rather boneheaded to try to solve a minor PR problem from two years ago with a lawsuit that is certain to be very public. Actually, I don't think this is boneheaded. Tesla are probably finding no-one is touching them because somehow, ahem Top Gear, everyone has the impression that the car will run for 50miles and then pack in and your only option will be to tow it home and charge it for 16hours to get another 50miles. This suit will at the very least raise the point that Top Gear misrepresented the mileage that one can expect to get and that they failed to mention fast-charging schemes. It's likely to get mentioned on Top Gear and in just about every motoring magazine and on every tech site everywhere. I think even a few million on the suit would be better spent than trying to reverse this perception through advertising. If I were in Tesla's target population then learning that Top Gear lied and that the mileage is actually a lot better than it appeared would probably put me back on track for a sale whilst learning that Tesla is suing Top Gear wouldn't negatively affect my purchase decision. TL;DR I think this is a win for Tesla overall.
- eli 16y ago
  I understand what you're saying but IMHO a two year old episode of Top Gear is has literally no effect on any sales problems Tesla may or may not be having.
  - pbhjpbhj 16y ago
    You're almost certainly right, now. But for the last two years, one of the biggest voices and possibly the only popular UK TV show to focus on "supercars"/"performance cars" ... if there has been no effect I'd be a little surprised.