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> The other thing worth noting is that the hugely successful internet advertising campaigns, eg Tesla, who have a brand now comparable to Mercedes, paid faceboo
by voisin 6y ago
> The other thing worth noting is that the hugely successful internet advertising campaigns, eg Tesla, who have a brand now comparable to Mercedes, paid facebook, google et al. precisely $0 to achieve that.
How?
- harry8 6y agoHow Tesla, for example, did it is a separate question relevant to marketing in general and the analysis will be complex. Relevant here is that it is a fact that they did it paying facebook (& google etc.) absoutely nothing and have clearly been wildly, amazingly successful.
- user1234568 6y agoDo something newsworthy and facebook will advertise you for free. The goal is to get bloggers/news orgs to write something about your product. Then user's will share those articles for free
- xingyzt 6y agoThey don't do ads per se, but do spend quite a lot in other forms of marketing -- Discounts & perks for referrals, high-quality press photos, events, livestreams, etc.