4 ms·

I can't imagine Apple TV+ having any better conversion rate unless people just forget to cancel their subscriptions at the end of the trial. There's just so lit

by Hamuko 6y ago

I can't imagine Apple TV+ having any better conversion rate unless people just forget to cancel their subscriptions at the end of the trial. There's just so little content there and basically nothing that people talk about.

kin 6y ago
I got a year of Apple TV+ just for getting a new Apple device. If you cancel early, you cancel for good. I put a reminder on my calendar to cancel at the end of a trial. I have yet to even attempt to watch anything because of poor reviews and klout. I remember during the Apple TV+ announcement that Tim Cook was using phrases like "the best stories" and "the best content". I thought it was so arrogant.
- bluthru 6y ago
  Apple is diluting their brand with this nonsense.
  - verisimilidude 6y ago
    I think there's a place for Apple to get this right. They have a music streaming service that makes sense. They're a major player in the podcast space. They've long sold digital music, TV, and movies. Apple has been in the content game since the early days of the iPod. A properly executed Apple TV+ could fit with their brand. But you're right, they're fucking up. To me, Apple's content tends to be way too safe. It's boring. (Or, at least it was boring when I saw it.) If I want straight-down-the-middle-of-American-culture-type content, I already have Disney+ and way too many other choices. If they want to grab my attention, they need to take some risks and/or find their niches. This is what I appreciate about the other major tech company with a me-too streaming service: Amazon. Prime Video is willing to take risks on weird genre stuff, and some of it is really good. I could never see Apple releasing something like Fleabag or The Boys. That perception is probably why Apple TV+ has been so forgettable. Boring has no place in Apple's branding.
    - Hamuko 6y ago
      >They have a music streaming service that makes sense. They're a major player in the podcast space. They've long sold digital music, TV, and movies. The transition from a music store to a music streaming platform made sense. "Hey, you know the music that you could have bought so far? Well, now you can stream it." Not so much for the movie/TV show business. "Hey, you know the TV shows and movies you could rent and buy? Well, fuck those, we have ten original titles that you should watch instead." Apple TV+ doesn't feel like it builds on top of the experience and connections made with the movie/TV show renting/selling business. I just opened up the Apple TV application on my iPhone and the What to Watch list is rather sad. First one is USS Greyhound, which might actually be a decent watch. Next one is "Greatness Code", doesn't really look like my cup of tea, but probably it's probably not crap. In third there's "The Gentlemen" - oops, only available for purchase at 13.99 euro!
    - Austin_Conlon 6y ago
      > I could never see Apple releasing something like Fleabag Take a look at Trying.
  - Austin_Conlon 6y ago
    Have you watched the shows?
- sosborn 6y ago
  Morning show, For All Mankind and Beasties Story are worth the time IMO.
- rconti 6y ago
  Does "klout" mean something else these days? I watched the Morning Show on AppleTV+ and enjoyed it. I also watched the Homes series, which I really enjoyed. But, this is just a "free with iDevice purchase" kind of thing.
onetimemanytime 6y ago
The difference is that Apple has their own ecosystem and about $200 BILLION cash on hand to keep trying...and to buy content https://www.cnbc.com/2020/01/28/apple-q1-2019-cash-hoard-heres-how-much-cash-apple-has-on-hand.html https://www.cnbc.com/2020/01/28/apple-q1-2019-cash-hoard-her...
joezydeco 6y ago
When you mention it that way, a one year trial seems like a really good way to smooth out that drop rate. It takes a while before people notice that recurring charge.

by Hamuko 6y ago

kin 6y ago

I got a year of Apple TV+ just for getting a new Apple device. If you cancel early, you cancel for good. I put a reminder on my calendar to cancel at the end of a trial. I have yet to even attempt to watch anything because of poor reviews and klout. I remember during the Apple TV+ announcement that Tim Cook was using phrases like "the best stories" and "the best content". I thought it was so arrogant.

bluthru 6y ago
Apple is diluting their brand with this nonsense.
- verisimilidude 6y ago
  I think there's a place for Apple to get this right. They have a music streaming service that makes sense. They're a major player in the podcast space. They've long sold digital music, TV, and movies. Apple has been in the content game since the early days of the iPod. A properly executed Apple TV+ could fit with their brand. But you're right, they're fucking up. To me, Apple's content tends to be way too safe. It's boring. (Or, at least it was boring when I saw it.) If I want straight-down-the-middle-of-American-culture-type content, I already have Disney+ and way too many other choices. If they want to grab my attention, they need to take some risks and/or find their niches. This is what I appreciate about the other major tech company with a me-too streaming service: Amazon. Prime Video is willing to take risks on weird genre stuff, and some of it is really good. I could never see Apple releasing something like Fleabag or The Boys. That perception is probably why Apple TV+ has been so forgettable. Boring has no place in Apple's branding.
  - Hamuko 6y ago
    >They have a music streaming service that makes sense. They're a major player in the podcast space. They've long sold digital music, TV, and movies. The transition from a music store to a music streaming platform made sense. "Hey, you know the music that you could have bought so far? Well, now you can stream it." Not so much for the movie/TV show business. "Hey, you know the TV shows and movies you could rent and buy? Well, fuck those, we have ten original titles that you should watch instead." Apple TV+ doesn't feel like it builds on top of the experience and connections made with the movie/TV show renting/selling business. I just opened up the Apple TV application on my iPhone and the What to Watch list is rather sad. First one is USS Greyhound, which might actually be a decent watch. Next one is "Greatness Code", doesn't really look like my cup of tea, but probably it's probably not crap. In third there's "The Gentlemen" - oops, only available for purchase at 13.99 euro!
  - Austin_Conlon 6y ago
    > I could never see Apple releasing something like Fleabag Take a look at Trying.
- Austin_Conlon 6y ago
  Have you watched the shows?
sosborn 6y ago
Morning show, For All Mankind and Beasties Story are worth the time IMO.
rconti 6y ago
Does "klout" mean something else these days? I watched the Morning Show on AppleTV+ and enjoyed it. I also watched the Homes series, which I really enjoyed. But, this is just a "free with iDevice purchase" kind of thing.

onetimemanytime 6y ago

The difference is that Apple has their own ecosystem and about $200 BILLION cash on hand to keep trying...and to buy content https://www.cnbc.com/2020/01/28/apple-q1-2019-cash-hoard-heres-how-much-cash-apple-has-on-hand.html https://www.cnbc.com/2020/01/28/apple-q1-2019-cash-hoard-her...

joezydeco 6y ago

When you mention it that way, a one year trial seems like a really good way to smooth out that drop rate. It takes a while before people notice that recurring charge.