3 ms·
> The future has to be one where dumber ads pay more because tracking isn’t technically possible and/or illegal. The other option is that everything ad support
by ByteJockey 6y ago
> The future has to be one where dumber ads pay more because tracking isn’t technically possible and/or illegal.
The other option is that everything ad supported goes out of business because the ROI on dumb ads is negative.
I don't want to sound like I know this for a fact, but I'd just like to point out that the future doesn't "have" to be anything. There are always multiple options.
- alkonaut 6y ago> The other option is that everything ad supported goes out of business because the ROI on dumb ads is negative. Yes by “has to be” I was expressing a personal desire and prediction, nothing else. It’s probably not one or the other but somewhere in between.
- ByteJockey 6y agoThat's fair. I think I was tired when I read your original comment. You have a nice day.
- marcosdumay 6y agoWe have a past where dumb ads used to work reasonably well, and could sustain a huge diversity of publications of all sizes. There may be some reason why this can't work again, but all of the reasons I can come up with point to a higher ROI for those ads, not lower.