4 ms·
FB should offer a "limited-time" discount for advertisers, subsidized by rate hike when those boycotting return.
by doopy-loopy2 6y ago
FB should offer a "limited-time" discount for advertisers, subsidized by rate hike when those boycotting return.
- m0zg 6y agoAnd companies pressured by CNN to "boycott" should withdraw their ads from CNN IMO.
- MrManatee 6y agoIn a way, they _do_ have a limited-time discount. Facebook's ad prices are set by an auction. If there are less advertisers competing during the boycott, the prices will be lower.
- jhowell 6y agoWhy would this be a good idea? It sounds like a "punishment."
- cmdshiftf4 6y agoThey're a private platform, they can do what they like?
- Dylan16807 6y agoI think you got "should" and "can" mixed up.
- YarickR2 6y agoAd rates are down, and I know several publishers, whose ads are monetizing well, are using this opportunity to increase FB spending . Like, buying hand over fist
- spangry 6y agoI can see the rationale for this. Companies that publicly boycott Facebook harm Facebook's reputation (which in turn hurts Facebook's bottom line). These companies now pose a higher risk (given past behaviour) of publicly boycotting Facebook in future. So Facebook should insure against this risk by charging a 'boycott risk premium' (through higher advertising rates) for companies that are a proven public boycott risk.