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Facebook's advertiser base is mostly direct response and fairly diversified internationally. CNN gives a general idea of the advertiser pulse https://www.cnn.c
by prostoalex 6y ago
Facebook's advertiser base is mostly direct response and fairly diversified internationally.
CNN gives a general idea of the advertiser pulse https://www.cnn.com/2020/07/01/tech/facebook-top-advertisers/ https://www.cnn.com/2020/07/01/tech/facebook-top-advertisers...
> Even if all 100 of Facebook's biggest advertisers joined in, they would account for just 6% of the company's annual ad revenue.
- take_a_breath 6y agoI I get that the top 100 advertisers only make up 6% of revenue, but don’t they also have the effect of bidding up the prices on advertising on certain interests and locations?
- arcturus17 6y agoI guess you’re assuming that having deep pockets they bid very high in certain areas? Having worked with AdWords I can anecdotally say that a lot of smaller players would bid higher than the big fish. This is more dependent on margins than volume I reckon, and there are some smaller companies with very fat margins compared to large enterprises.
- raxxorrax 6y agoThat is quite nice. These advertisers are basically advocated removing certain people outside the zeitgeist they want to cater to. BMW is an example. Pretty weak, just like their cars. I get that there are messages that are beyond the comfort zone of nearly everyone, but if you argue for diversity and inclusion while basically wanting certain users removed, they themselves should just leave and take the stuff they try to peddle with them.