The cool part of this is the market research. It's also how Dodge made the Ram popular - they walked around construction site parking lots and found many of the

The cool part of this is the market research. It's also how Dodge made the Ram popular - they walked around construction site parking lots and found many of the trucks had custom storage bins and cup holders rigged up in the cabin. So storage space in the vehicle was a major feature in the new Ram in the 90s.